Tietoja: Kyllikki Taipale-Eravala

Inaccuracy when expressing a firm's value promise, presents Post-doctoral Researcher Kyllikki Taipale-Erävala, Oulu University, Kerttu Saalasti Institute Marketing is very important for all companies. Especially, the marketing is important for SMEs, in which the marketing is a job among others within thin organization (O’Dwyer et al., 2009, Parry et al., 2012). Based on the entrepreneur interviews…

An important component of the Interreg Process-SME project is to gather input on future technological developments and challenges, to give input to forming of EU financing programmes, says  Ross Wakelin from Northern Research Institute Norut AS. Do you think that technology developments do not impact your company’s future? Some recent events and news items highlight…

Vinit Parida has introduced a new business model. His business model includes a value chain where several companies work together to create value for an end customer – an ecosystem that can generate "win-win-win". Today, Swedish manufacturing companies need more than products and services to create more sales and customer benefits. An ecosystem for advanced service…

According to Associate Professor John Lindström from Luleå University of Technology, the Process SME team has been collecting data or input in order to update the current ProcessIT.EU Roadmap, which provides insight into the process industry’s needs concerning development and improvement of IT and automation related matters. The data has been collected from interactions and…

Managing Director Leif-Gunnar Hanssen from Narvik Science Park in Narvik highlights the importance of annual competition for to find Norway’s smartest industrial company.  Each year Norsk Industri and Siemens organise a competition to elect “Norway’s smartest industrial company”. The companies are profiled on a website (http://smartindustri.no) with a blog and in Youtube videos (listed below). Many of the companies in…